More Than Just Subs was launched in SW7 as being a small bakery over forty years ago. Jon Cox, a Canadian resident, who ran the business together with his family, kept the actual brand name. It was to be two brothers armed with entrepreneurial spirit and a business itch to purchase the business in 2009 from Mr Cox.

In the beginning they prudently sustained with the same trade for few years before financing to refurbishment. Their particular concept was that if they kept it simple and easy they would be successful. Passion for food drew them to sandwich industry and they started on serving Sandwiches, Baguettes, and Bagels to their customers. Until eventually they discovered a local bakery in Mediterranean, which made remarkable Bigga bread or Sour dough Bread, by using traditional way of baking. They were confident then if they could bring this kind of bread to London, they could create England’s finest premium sandwich.

They perfected the skill of producing Sour dough bread. Following creating sandwiches, they began exploring longer breads using high quality ingredients such as olive oil and, essentially high-grade protein flour. Such due to the adequate flavour generated resulting from sour dough, much less salt is needed. At More Than Just Subs we feel that bread should not simply be something to hold together fillings in a Sub, but also should be valued and craved for it standing alone benefits. After all, bread makes up a considerable portion of a sub with fine quality meat, high quality ingredients and healthy salad certainly add to the amazing benefits and appeal of the overall product.

Today More Than Just Subs is serving customers in various locations in London and is maintaining growth with all the strength of its past driving it forward.